Apple Scoops Up San Francisco Social Media Analytics Firm Topsy
In the latest in a string of recent purchases, Apple (AAPL) on Monday said it had bought Twitterpartner Topsy, reportedly for more than $200 million, scooping up a San Francisco-based firm that taps into and analyzes the Twitter stream for consumer sentiment.
An Apple spokeswoman Monday confirmed the purchase, but added only that “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
I truly wonder how this move by Apple will manifest itself in future products…
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